Digital Marketing, Sr. Manager - Adobe Target and Launch

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Overview:

PwC’s Sales and Marketing team, within Business Services, is a client focused group that is responsible for positioning the PwC brand and driving long-term growth. You’ll work to drive consistency in executing our client relationship and business development strategy, as well as manage our sales framework to help deliver value on key business initiatives. A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long-term revenue growth for the Firm.

  • Job Type: Full Time
  • Level: Experienced
  • Travel: Yes (Frequent)
  • Glassdoor Reviews and Company Rating

The PwC Professional

What does it take?

The PwC Professional gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

It describes the key capabilities needed in order to meet the expectations of our clients, colleagues and communities in today’s changing global marketplace.

Whatever the role, level or expertise you bring to PwC, we look for people who love making a difference wherever they can.

  • Whole Leadership
  • Relationships
  • Business Acumen
  • Technical Capabilities
  • Global Acumen

Our Culture

Our values and behaviors define the expectations we have for working together and with clients. We all contribute to the culture of PwC. At PwC, we cultivate an environment in which our differences are embraced and our people feel comfortable bringing their whole selves to work.

two women looking at a tablet over coffee and smiling
  • We act with integrity
  • We make a difference
  • We care
  • We work together
  • We reimagine the possible

Benefits / Rewards

  • Health Care

    We offer comprehensive medical coverage, vision care, dental and health savings accounts.

  • Retirement

    PwC offers a 401(k) Savings Plan and a Wealth Builder retirement plan completely funded by PwC.

  • Maternity/Paternity Leave

    Eligible new parents receive, within the first year from birth or adoption/foster placement, 12 weeks of paid parental leave. Parents have the option to work 60% of hours, at full-time pay, for an additional four weeks immediately following paid parental leave.

  • Paid Time Off

    The Firm recognizes 13 paid holidays and provides extended Firm holidays around the July 4 holiday and Christmas and New Year holiday. You accrue vacation time of between three weeks (15 work days) and one month (22 work days) per year, based upon staff classification and length of service with PwC.

  • Infinite Learning

    PwC will provide you with a personalized learning experience — using on-the-job training, real-time development, smart technology and data and analytics, giving you customized access to formal and informal learning.

  • Be Well, Work Well

    Through our increased focus on well-being, we are shifting the mindset of how we work. We will provide you with the skills and knowledge to prioritize your well-being with opportunities and resources for your physical, emotional, mental and spiritual health.

Job details

Job Title Digital Marketing, Sr. Manager - Adobe Target and Launch Job Category Sales and Marketing Level Senior Manager Specialty/Competency IFS - Clients & Markets Industry/Sector Not Applicable Job Type Regular Time Type Full time Travel Requirements Up to 20% Start Year 2024 Job ID 531408WD Location(s) NC-Raleigh, NC-Charlotte, IL-Chicago, OH-Cincinnati, OH-Cleveland, SC-Columbia, OH-Columbus, TX-Dallas, VA-Richmond, MD-Baltimore, NY-Rochester, IL-Rosemont, CA-Sacramento, MA-Boston, MO-St. Louis, UT-Salt Lake City, TX-San Antonio, CA-San Diego, CA-San Francisco, CA-Silicon Valley, WA-Seattle, SC-Spartanburg, NY-Albany, CT-Stamford, FL-Tampa, OH-Toledo, GA-Atlanta, OK-Tulsa, TX-Austin, DC-Washington, CO-Denver, IA-Des Moines, MI-Detroit, NY-Buffalo, NJ-Florham Park, TX-Fort Worth, NC-Greensboro, CT-Hartford, TX-Houston, IN-Indianapolis, MI-Grand Rapids, CA-Irvine, FL-Jacksonville, MO-Kansas City, NV-Las Vegas, AR-Little Rock, CA-Los Angeles, KY-Louisville, AL-Birmingham, US-Remote, AR-Fayetteville, NY-Melville, FL-Miami, WI-Milwaukee, MN-Minneapolis, VT-Montpelier, TN-Nashville, LA-New Orleans, NY-New York, OK-Oklahoma City, FL-Orlando, PA-Philadelphia, AZ-Phoenix, PA-Pittsburgh, FL-West Palm Beach, OR-Portland

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:
High School Diploma

Minimum Years of Experience:
6 year(s)

Preferred Qualifications:

Degree Preferred:
Bachelor Degree

Preferred Fields of Study:
Marketing, Analytics

Additional Educational Preferences:

Three years of specialized training and/or progressively responsible work-experience focused on process improvements, transformations and/or system implementations.

MarTech, Marketing Analytics, Business, Computer Science

Certification(s) Preferred:

One or more of the following certifications or accreditations: Certified Adobe Analytics Expert or Higher

Preferred Knowledge/Skills:

Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs:

  • Planning and overseeing strategic, operational, and administrative programs, projects, and/or services;
  • Utilizing in-depth knowledge of website “platform” architecture, online business model, and online marketing strategy;
  • Showcasing experience in architecting, implementing, and customizing digital analytics solutions within the Adobe Analytics Cloud;
  • Understanding Adobe Analytics Cloud ecosystem including Adobe Analytics, Adobe Launch, and Adobe Audience Manager;
  • Ensuring functional knowledge of A/B test design and implementation;
  • Implementing code to serve experiences within a/b testing and personalization tools such as Adobe Target;
  • Proving enhanced experience implementing analytics on websites and applications leveraging tag management systems such as Adobe Launch,Tealium, Ensighten, and Google Tag manager;
  • Ensuring 2+ years of experience implementing analytics code on native mobile applications to collect data for analytics tools such such as Adobe Analytics and Google Analytics;
  • Working with a wide variety of programming languages and frameworks that include: HTML, Java, SQL, R, Python, and/or Hadoop, with experience building data pipelines;
  • Driving experience with data science, including data classification, data mining, and forecasting using machine learning capabilities in Adobe Analytics;
  • Designing, implementing, and managing data within a data layer;
  • Using proxy tools to such as Chrome developer tools;
  • Performing business and data analytics both as an individual contributor and team member and identifying and addressing business/client needs;
  • Identifying new process opportunities and accurately analyzing and estimating new processes, while quickly assessing feasibility;
  • Demonstrating knowledge/experience with data analytics and data visualization tools (Alteryx, Tableau, PowerBI);
  • Demonstrating knowledge/experience with data management and data science tools;
  • Analyzing, understanding and documenting the business processes in detail where required to guide use case development;
  • Guiding the definition of data management requirements, including translating and documenting needs, assessing data, and implementing appropriate data solutions & data warehousing principles and methodologies;
  • Working within project planning constraints, communicating any identified project risks and issues to the delivery/project manager accordingly and providing inputs to the change control process; and,
  • Creating and documenting test procedures and scenarios to help enable end users to access and use starter kits being developed on top of the platform.

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
  • Deal effectively with ambiguous and unstructured problems and situations.
  • Initiate open and candid coaching conversations at all levels.
  • Move easily between big picture thinking and managing relevant detail.
  • Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
  • Contribute technical knowledge in area of specialism.
  • Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
  • Navigate the complexities of cross-border and/or diverse teams and engagements.
  • Initiate and lead open conversations with teams, clients and stakeholders to build trust.
  • Uphold the firm's code of ethics and business conduct.



Learn more about how we work: https://pwc.to/how-we-work

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

For positions in California, Colorado, Hawaii, Nevada, New York State, or Washington State, or for opportunities that will report to a supervisor, office or other work site in New York State, please visit the following link for pay range information: https://pwc.to/payrange-v1-ifsseniormanager

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