Manager, Personalization at Scale (Adobe) - Marketing & Commerce Transformation Consulting

Manager, Personalization at Scale (Adobe) - Marketing & Commerce Transformation Consulting

Job Category Customer Consulting Level Manager Specialty/Competency Customer Time Type Full time Travel Requirements Up to 60% Job ID 507583WD Location(s) FL-Tampa, GA-Atlanta, NC-Charlotte, IL-Chicago, TX-Dallas, CA-Los Angeles, MN-Minneapolis, CO-Denver, MA-Boston, NY-New York, CA-San Diego, CA-San Francisco, PA-Philadelphia, TX-Houston

A career in our Customer Marketing practice, within Customer Consulting services, will provide you with the opportunity to help our clients design customer strategies that address the customers’ underlying needs and desired outcomes. We help build bridges between digital and analog mediums, delivering personal and contextual experiences powered by technology and analytics, and driving the total experience by engaging the customer, product, partner, and employee experiences. Our team helps clients take advantage of the most important digital trends and tools to integrate sales, service, and operations in a way that leads to measurable business results. As part of our team, you’ll help clients develop marketing strategies and operating models, portfolio and brand management, and improve their channel strategies.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Develop new skills outside of comfort zone.
  • Act to resolve issues which prevent the team working effectively.
  • Coach others, recognise their strengths, and encourage them to take ownership of their personal development.
  • Analyse complex ideas or proposals and build a range of meaningful recommendations.
  • Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.
  • Address sub-standard work or work that does not meet firm's/client's expectations.
  • Use data and insights to inform conclusions and support decision-making.
  • Develop a point of view on key global trends, and how they impact clients.
  • Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.
  • Simplify complex messages, highlighting and summarising key points.
  • Uphold the firm's code of ethics and business conduct.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:
Bachelor Degree

Minimum Years of Experience:
5 year(s)

Preferred Qualifications:

Degree Preferred:
Master Degree

Certification(s) Preferred:

Adobe Commerce Expert Business Practitioner

Adobe Marketo Engage Expert Business Practitioner

Adobe Real-Time CDP Business Practitioner

Preferred Knowledge/Skills:

Demonstrates extensive-level abilities and proven record of success with managing teams to deliver marketing and/or commerce strategy, design and implementation, including:

  • Driving solution design and development across technologies & programs, which may include personalization, marketing automation, customer data platforms, testing and optimization, and e-commerce;
  • Engaging with business and technology leaders to understand strategy, articulate solution options, evaluate trade-offs and influence key decisions;
  • Mapping marketing, commerce and business strategies into architecture and technology strategy;
  • Designing marketing and/or commerce platform solutions and architecture for enterprise clients; and,
  • Building and implementing marketing and/or commerce platform solutions and architecture for enterprise clients.

Demonstrates extensive capabilities and a proven record of success as a team leader:

  • Serving in the role of a solution architect to present compelling digital viewpoints integrating and scaling digital marketing and commerce solutions in the delivery of innovative and scalable client solutions;
  • Applying extensive knowledge of B2B, and B2C digital marketing and/or commerce platforms, core technical architecture models such as SOA, microservices, and headless commerce and working knowledge of key platform technologies: API management, REST/SOAP web services, and cloud-based integration models, e.g. iPaaS;
  • Implementing technology in Adobe Commerce, Adobe Marketo Engage, and/or Adobe Real-Time CDP, including configuring the environment and leading solution demos;
  • Applying extensive knowledge of digital marketing and commerce adjacent systems such as CMS, Web Analytics and Tagging, and back-office integration;
  • Applying extensive knowledge of digital security standards, e.g. PCI, SSL, HTTPS authentication, MFA authentication, and leading considerations for cybersecurity;
  • Identifying new client opportunities and serve as a technical subject matter expert on business development teams and lead RFI, RFQ, and client proposal efforts;
  • Working with cross-functional teams (marketing, UX designers, IT teams) to develop optimal customer experience solutions that balance technical feasibility, deployment timelines, customer experience, and business value;
  • Applying knowledge and experiences working with onshore and offshore teams; and,
  • Analyzing customer insights and operational data to showcase value and identify additional opportunities for improvement.

Learn more about how we work:

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy:

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines:

For positions in California, Colorado, Hawaii, Nevada, New York State, or Washington State, or for opportunities that will report to a supervisor, office or other work site in New York State, please visit the following link for pay range information:

Manager, Personalization at Scale (Adobe) - Marketing & Commerce Transformation Consulting

  • Umbrellas

    PwC Recruiting: H-1B Lottery Policy

    PwC currently is not hiring experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth here.

    Learn more
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